‘Bad’ results in my business in 2023

3 things that I did less in my business this year:

  1. PR: in 2022 I wrote 23 articles and guested on multiple podcasts. This year - none. Ooops.

  2. Book promo: sales are ticking over nicely and I love using my book in client programmes and when I’m booked as a speaker. But did I do mega book promo this year, no.

  3. Social media. Did I continue to grow my social platforms and list. The numbers would suggest, no. Early in the year I did a massive list cull (which boosted the engagement stats) and my socials, measured by followers and likes, are plateauing over these last 3 years. I tend to lose a bunch of followers each time I post something political/ activist (which is increasingly) and I’ve also been a less consistent presence.

What’s my learning from these ‘bad’ results?

If I zoom out from my biz over the last couple of years I notice that:

✔️what I focus on grows and what I don’t focus on.. doesn’t!

✔️my bandwidth is limited and I ‘push through’ energy lows much less than I used to (shock insight! I’ve discovered my limits!!)

✔️I’m tireder, quicker, with the visibility and self promotional aspects of running a business.

✔️I care a lot less about what people think of me.

✔️2021/ 22I had a lot of OUT and ON energy. Maybe 2023 needed to be a bit more INward.

✔️The self promotion and content creation I did through 2021/22 carried me a fair way through this year.

✔️Do I need to outsource more? Possibly.

now, over to you!

➡️What are your ‘bad’ results this year, and what do they reveal for you?

➡️What learning and resilience can you notice and celebrate?

I’d love to hear!

xKaty

Grateful to my biz supervision pals who help me reframe my results and focus on the learning!

❄️Wanna review your year with me?

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katy murray